The creative Family Office for brand excellence

Homepage

About

We are a creative Family Office for brand excellence blending design, communications, and management expertise.

Using strategic flair, a collaborative approach, and our love of aesthetics, we convey your brand essence through highly inspirational moments, rich in empathy.

  • Culture. The Art & Design landscape is our source of inspiration.

  • Savoir-faire. Talents from different fields ensure remarkable results for brand success.

  • Mindset. Through a collaborative approach, we elevate and evolve your brand.

Homepage

Virginie Le Moigne
Relations Lead

Expertise 
Creating and leading innovative communications projects, and connecting brands with inspirational personalities.

Back to School
 A University of Applied Sciences (HES) graduate in Communications, Virginie did her internships at Real Media in London and Munich during the fascinating times of the “Dot-Com Bubble.”

Downtown Zurich – the city she lived and worked in for many years, and where she spends as much time as possible.

Journey 
She founded – and went on to direct for 15 years (2003-2018) – the communications agency My Playground, specialised in Communications and Media Relations in Switzerland, where she managed teams of 4 to 10 people on projects for leading-name brands such as Ikea, Montblanc, Interio, Perrier-Jouët, Freitag, Shiseido Group, Globus and Nestlé. In early 2019, the company merged its activities with those of Nicolas Le Moigne, forming a new entity – LE MOIGNE LE MOIGNE The creative Family Office for brand excellence – and extending its competencies in Design.

Highlights Organising the first press conference for digital media – the IKEA Digital Media Day – and creating “The Artistic Society by Perrier-Jouët”, a private circle of opinion leaders active in the lifestyle space. She is also responsible for the first major events in Switzerland boldly showcasing young designers and new talents alongside leading international brands (Kenzo, Thierry Mugler, Nespresso, Smirnoff Black, Dom Perignon, Vitra, Artemide, Minotti, Tom Dixon…).

Wish List To prepare the second FLAIR exhibit, dedicated to trends in the lifestyle space (design, gastronomy, sport, beauty, fashion). Her favourite topic? Identifying future leading trends.

Inspiration 
To stay inspired, she spends a month living in a different city every year. Next stop, Beirut!

Biography

Methodology

Consulting. Strategy. As creative and strategic sparring partner, we help you enhance existing processes and develop innovative signature projects.

Management. Tools. We provide you with all the necessary resources, from continuous project management, to processes, databases, and the relevant tools.

Communications. Relations. We connect key audiences and channels, develop core content and messaging, and manage relevant opinion leader, media, and influencer relations.

Design. Experience. We design events with specific attention to detail and format – from unique pieces featuring your brand, to comprehensive events and experiences, both in-store and at exclusive locations.

Key Audiences

Key Audiences

Specialized in top–tier audiences, we connect select individuals and groups with the patrimony of your brand.

  • Clients → Top, HNWI, Targeted
  • Opinion Leaders → Targeted
  • Media → Print and Digital, CH and International
  • Influencers → Digital Players
  • Stakeholders → Targeted, Internal, External
  • Academics → Young professionals, HES/Uni. Students

Clients

  • Alaia
  • Beau‑Rivage Palace
  • Burberry
  • Chopard
  • Contrex
  • Daniel Wellington
  • Eternit
  • Evian
  • Espaces Contemporains
  • Favarger
  • Fly
  • Freitag
  • Globus
  • Habitat
  • Henniez
  • Hugo Boss
  • Ice Watch
  • IKEA
  • Incarom
  • Interio
  • IQOS
  • JetFly
  • Kiehl's
  • La Halle
  • La Redoute
  • Levi’s
  • Magis
  • Montblanc
  • Narciso Rodriguez
  • NARS
  • Nescafé
  • Nescafé Dolce Gusto
  • Nespresso
  • Nestlé
  • Perrier‑Jouët
  • Punkt.
  • Purina
  • Sephora
  • Serge Lutens
  • Shiseido
  • Sigg
  • Special.T
  • Swatch
  • Swiss Design Awards
  • The Color Run
  • Vittel
  • Zadig&Voltaire
Homepage
Homepage

Family Stories

FLAIR, Cahier de Tendances 2020

FLAIR, Cahier de Tendances 2020

We just launched FLAIR – 20 carefully selected Trends related to our favorite topics! Contact us to book a 45 min. presentation dedicated to your Team.

Wohnrevue

Wohnrevue

10 years of Luxury know-how

Virginie Le Moigne

Virginie Le Moigne

Relations Lead
LMLM Family Office
COTE Magazine

COTE Magazine

Seasoned entrepreneurs, specialists in design and communication, Virginie and Nicolas Le Moigne team up to start a family business, a family office of a new kind.