Expertise 
Creating and leading innovative communications projects, and connecting brands with inspirational personalities.

Back to School
 A University of Applied Sciences (HES) graduate in Communications, Virginie did her internships at Real Media in London and Munich during the fascinating times of the “Dot-Com Bubble.”

Downtown Zurich – the city she lived and worked in for many years, and where she spends as much time as possible.

Journey 
She founded – and went on to direct for 15 years (2003-2018) – the communications agency My Playground, specialised in Communications and Media Relations in Switzerland, where she managed teams of 4 to 10 people on projects for leading-name brands such as Ikea, Montblanc, Interio, Perrier-Jouët, Freitag, Shiseido Group, Globus and Nestlé. In early 2019, the company merged its activities with those of Nicolas Le Moigne, forming a new entity – LE MOIGNE LE MOIGNE The creative Family Office for brand excellence – and extending its competencies in Design.

Highlights Organising the first press conference for digital media – the IKEA Digital Media Day – and creating “The Artistic Society by Perrier-Jouët”, a private circle of opinion leaders active in the lifestyle space. She is also responsible for the first major events in Switzerland boldly showcasing young designers and new talents alongside leading international brands (Kenzo, Thierry Mugler, Nespresso, Smirnoff Black, Dom Perignon, Vitra, Artemide, Minotti, Tom Dixon…).

Wish List To prepare the second FLAIR exhibit, dedicated to trends in the lifestyle space (design, gastronomy, sport, beauty, fashion). Her favourite topic? Identifying future leading trends.

Inspiration 
To stay inspired, she spends a month living in a different city every year. Next stop, Beirut!

Expertise Advising and supporting companies in their strategic developments in creation and design. Leading large-scale projects combining avant-garde creativity and new technologies applied to the Communications field.

Arts and Crafts
 Numerous collaborations with design galleries including Helmrinderknecht (Berlin) and Gallery Libby Sellers (London), showing limited series of pieces exhibited at Design Miami Basel, the Saatchi Gallery, and incorporated into permanent museum collections.

Designer 
Of a multitude of pieces for Swiss and international brands. But also, Creative Director, Consultant, Speaker, and Jury Member for various international design awards.

Signature 
Timeless design and elegant style.

Back to School 
Holds a Master’s degree in Industrial Design from ECAL/University of Art and Design Lausanne

Head of 
Leading ECAL’s Master of Advanced Studies in Design for Luxury & Craftsmanship since 2012, he has carried out research and product development projects for luxury brands (Hermès, Aesop, Hennessy, Vacheron Constantin) which are curated and exhibited all over the world.

Professional Highlights 
His nomination by Wallpaper magazine as being among the “Top 20 under 40: the stars of tomorrow”. CARTIER selected him as Ambassador for the launch of its “Drive” watch in Switzerland.

Talent An international background, an excellent understanding of communications and digital challenges, and a truly collaborative approach to work.

Back to School Eirini holds a Bachelor of Arts in Fashion from the University of Westminster. In 2016, she earned further certification in Digital Strategy from CREA – Member of INSEEC.U.

Journey Agent to a photographer in London, she joins Modus Publicity (London), one of the biggest PR firms specializing in the field of lifestyle, which opens the doors for her to the big names in fashion. Upon moving to Switzerland, she became Head of International Press Relations at Clinique La Prairie.

Professional Highlights Six years alongside the iconic Alexander McQueen as Global PR Manager, and three years in Milan for Kering Group. Today, within LMLM Family Office, she manages the first Influencer Pool created especially for Nestlé Group in Switzerland.

Downtown Athens, where she grew up – a constant source of inspiration and cultural blends.

Inspiration 
M like Monocle which she loves – the whole brand universe, the magazine, the conferences, the products, and the cafes.

What matters 
“La Famiglia”, gastronomic experiences, a touch of calligraphy, and voraciously reading visionary magazines to capture the spirit of the times.

Talent A keen sense of organisation and of prioritising information. Skilled in driving projects over time, and with a resolutely solutions-oriented mindset.

Love Story With Excel, numbers, and pivot tables.

Professional Highlights Before discovering an affinity for management, Philia had a first career as a professional dancer with various dance companies, giving her the opportunity to travel to many different continents.

Today, LMLM Family Office owes Philia its strong Office Management structure and efficient project-management tools designed especially for the office and for its client-dedicated Management Division.

Inspiration
 Dance, for its endless creativity. But also the Holacracy agile business model and the B Corp Certification.

What matters 
The zing of Yoga Flow, a few trails that don’t sidestep great meals, and a lifestyle committed to sustainable development!